A review or a news article about your institution published
by a prominent online news portal offers numerous benefits. Before engaging
with a news portal, it is important to consider its authority, domain strength,
spam score, and Google indexing age to ensure optimal impact. Additionally,
verifying whether the news portal's content aligns with our institution's brand
image is also necessary.
To check website authority, the portal 'ahrefs' can help,
and to check domain authority and spam score, the portal 'moz' can assist us.
To check the Google index, search for the news portal's name from a
desktop/laptop, and in the search results, you can see three dots on the right
side of the website address. Clicking on it will show how many years the
website has been indexed by Google. For instance, if it shows 'EmiratiTimes.com
was indexed by Google more than 10 years ago', it means that Google has indexed
the site for over ten years (the maximum shown in these results is up to ten
years).
Here are
13 key benefits of being featured in a prominent news portal:
1. Enhanced Credibility: Being listed or mentioned on a
reputable news platform can enhance your organization's credibility. Readers
often perceive news stories or listings as trustworthy than advertisements, so
a story on a respected portal can lend legitimacy to your organization.
2. Improved Brand Value: A well-crafted article or listing
allows showcasing your achievements, values, and differentiating factors,
shaping public perception positively.
3) SEO Benefits: Online news stories/review listings with a
do-follow link often rank high in search engine results, especially if they're
from a leading portal. If the story about your organization includes a link to
your website, it can improve your website's SEO, leading to more organic
traffic.
4) Indirect SEO Benefits: While a "no follow" link
does not directly contribute to your website's SEO, the increased visibility
and traffic to your site can lead to indirect benefits. For instance, readers
who find your story compelling might search for your website or mention it in
other contexts that contribute to SEO.
5. Broader Visibility: Reputable news portals attract a
diverse audience. This exposure helps reach potential customers, partners, and
investors who might have otherwise missed your institution.
6. Social Media Presence: News stories/mentions/listings
tend to be shared on social media platforms, amplifying their reach. A
compelling story can go viral, significantly boosting your organization's
online profile.
7. Networking Opportunities: Having our organization
featured on a news portal, whether as a story, mention, or listing,
significantly boosts our visibility among players in similar sectors. This
exposure attracts the attention of industry leaders and influencers and puts us
on the radar of potential collaborators. Such recognition opens doors to
valuable networking opportunities, fostering connections that may lead to
collaborative projects, mentorship, and partnerships.
8. Strategic Positioning: Positive news placements
strengthen your market position by demonstrating expertise, innovation, and
differentiation from competitors.
9. Authenticity Verification: Positive news/reviews/mentions
might assist in creating verified pages on social media and in starting pages
on credible platforms like Wikipedia.
10. Increased Employee Morale: Positive media attention
boosts employee morale by showcasing the organization's impact and making it
more attractive to potential hires.
11. Crisis Management Advantage: Established presence on
reputable news portals provides a platform for direct communication with a
broad audience, facilitating effective crisis management.
12. Audience Insights and Feedback: Reader feedback and
engagement provide valuable insights into your audience's interests and
perceptions, informing marketing strategies and business decisions.
13. Potential Sales Increase: Recognition as a top
institution can directly lead to increased sales and inquiries, as prospective
clients tend to favor organizations praised for their excellence.
In short, engaging strategically with prominent news portals
can yield a multitude of benefits, including enhanced credibility, a better
brand image, expanded reach, and, ultimately, significant growth for our
organization.
