Relevance and Meaning: The name should be relevant to your business and ideally convey something about the product or service. A meaningful name can help customers understand what your business is about.
Memorability and Simplicity: A good brand name should be easy to remember and simple to spell and pronounce. This helps in word-of-mouth marketing and ensures customers can easily find you online or in directories.
Uniqueness and Differentiation: The name should stand out from competitors and be distinctive enough to avoid confusion. This also helps in creating a strong brand identity.
Future-proofing: Consider whether the name will still be relevant as your business grows and evolves. Avoid names that are too specific, which might limit your business scope in the future.
Cultural Sensitivity: Ensure that the name does not have negative connotations in different cultures, especially if you plan to operate internationally. This includes checking the meaning in different languages.
Trademark Availability: It's crucial to ensure that the name isn't already trademarked by another business, particularly in your industry. This avoids legal issues and reinforces your unique identity.
Domain Availability: Check if the corresponding domain name (especially a .com) is available. An easily identifiable and matching domain name is important for online presence.
Social Media Presence: Ensure the availability of your brand name on major social media platforms like Facebook, Instagram, and Twitter (e.g., /WellMadeNetwork). This uniformity is crucial for international brand recognition and online engagement.
Gmail Availability:Â Securing a Gmail address that matches your brand name, such as WellMadeNetwork@gmail.com, can enhance the professionalism and coherence of your brand identity. This consistency in email communication bolsters your brand's perceived quality.
SEO Considerations: Consider how your brand name might impact your search engine optimization. Unique names can be easier to rank for, but more common names might be more challenging.
Feedback and Testing: Get feedback from potential customers, partners, and others. They might see angles you haven’t considered. Test the name in different contexts to ensure it works well.
Personal Connection: Sometimes, the best names have a personal story or connection. This can make your brand more relatable and memorable.
Remember, a brand name is more than just a label; it's the first and most enduring part of your brand's identity. Take your time to choose a name that reflects your values, appeals to your target audience, and can stand the test of time.
